If you receive negative replies to your cold emails, find out why. Ask these two questions: 

• Did I reach the wrong prospect? 
• Have I provided enough value through the content of my emails? 

Nonetheless, this is not the end. Consider it as an opportunity for a re engagement. In other words, get past the sales rejection and then reconnect. 

After all, you are not 100% sure what your prospect’s no-interest reply exactly means. Is he downright not interested? Or he is just not paying attention to your offer right now. 

In either case, the line of communication is still open. It is up to you to strategize and win your prospect back. 

How to Get Past a Sales Objection

Different approaches work for different people: 

• Acknowledge – Show empathy. Tell your prospects that you understand why they have a lack of interest in your offer.
• Flatter – Tell them that you are listening to them. Show appreciation by thanking them for the time they took to respond to your email. Businessmen are rather busy people. 
• Rebut nicely – This part is where you indicate the value you are offering. Include examples of companies you have convinced and how your products have successfully helped them solve their pain points. 
• Elaborate – The negative reply “I am not interested” is quite a broad objection. More often, companies do not specify their reason for cutting the interaction short. You can reengage by asking for clarification. 

Encouraging Your Prospects to Clarify

When receiving negative replies, you want to know the reason behind the rejection, and only your prospect can provide such details. People’s reasons for rejecting your offer can help you modify your products/services and the marketing pitch you currently use in your emails. 

Chat Showing Average Reply Rates

Politely ask questions:

• Ask for the reason for disinterest – If the prospect replies, you have another chance to rebut the objection. This chance also allows you to offer details on why your offer is the best deal and how it can help them. 

• Ask your prospect for the possibility of a follow-up – Give yourself the benefit of the doubt. Perhaps, your prospect is not paying attention now and may be willing to give your offer attention after a few months. Politely ask about the chance of reaching back again later. 

Sample Replies to an I-Am-Not-Interested Response

Use these templates:  

Hi (prospect’s name), 

Thank you for responding to our email. We truly appreciate it.

We respectfully request a brief clarification of your disinterest. Your feedback is important to us. 

Again, thank you very much! 

Regards, 

(You)

And another:

Hi (prospect’s name), 

Thank you for responding to our email. We truly appreciate it.

Could we follow up in three months? Would that be preferable to you? 

Thank you very much! 

Regards, 

(You)

Principles for Writing Cold Emails

The basic characteristics of writing effective cold emails include:

• Valuable offer
• Simplicity
• Personalization

A Valuable Offer

Keep the focus on the value of your product and its most valuable features. Also, make sure that you are clear about the reason for your email and the reason should not be about asking for money. 

Furthermore, look for a common interest and emphasize how the prospect can benefit from your offer. Marketing expert Aaron Ross appropriately calls it selling the dream. 

Sell the dream by connecting your prospect’s business needs with the solution you are offering.

Simplicity

Keep your emails simple by focusing on what is most relevant to the receiver you are addressing. Your goal is to intrigue potential clients enough for them to respond to your message.

Avoid lengthy introductions. There is no need to say things that are otherwise to be mentioned in the footer.

Also, avoid packing everything into your first email, as you also intend to send follow-ups with different descriptions of benefits.

Personalization

In writing your emails, always remind yourself that you are speaking to persons and not companies. Also, always create the impression that every single email you make addresses only ONE person and not many. 

Since you are talking to persons, you can add a personal touch relating to a particular person. The more specific you craft your emails, the better. 

Also, the group you are reaching uses a particular language style that you need to learn. Learn about it via their social media, conferences, events, forums, etc. 

You can also briefly mention things that you know about them and write a few words of appreciation for the things they do. Emphasizing common interests can also go a long way for both you and the organization you are trying to win. 

Other Types of Negative Replies and How to Work Your Way around Them

Other objections you can receive include: 

• Give me some time to think to consider this. 

This only means that they do not see your product/service as an immediate priority. 

Effective response: 

Create a sense of urgency in your prospect. You can do this by highlighting the pain points that they face now. Make them feel they need to solve the problem now, and lead them to your product as the perfect solution. 

• I am afraid there is no budget for this product now. Or this product is too expensive for us. 

One reason that your prospect uses this line is that they are probably pushing for a discount offer. Another reason for saying this is that they are not clear about the benefits your products can bring. 

Effective response: 

Overcome the objection by highlighting the return on investment that your product can deliver. 

Also, consider adjusting your price. Ask them questions like What if we sell it at a lower price until the end of this year? Would that then make you reconsider using our product? 

• We are currently using brand X and we are happy using it. 

This objection is an indication that your prospect is not willing to switch to another product for the time being. 

Effective response: 

Use this particular scenario as an opportunity to highlight your product’s features and benefits. Show subtly what their current product lacks, but do not attempt to deride your competitors in any way.  

Use Call to Action (CTA) Strategies

By using CTA strategies, you can get your prospects to perform the actions that you want them to do. 

The best call to action reflects your prospects’ state of mind when they are about to finish reading your message. 

Here are great examples: 

• If you think the person is ready to buy, send him to the purchase page. 
• The person is almost ready to buy but he needs more motivation. Use urgency. 
• Your prospect is positively inclined but is a little hesitant. Nudge this prospect some more by highlighting your value proposition.