What is digital marketing?

Digital marketing stands for the use of online media channels for marketing purposes.

This page will guide you through the definition of digital marketing and why it’s imperative to use digital marketing to grow your business. Plus, discover some very useful resources that can help you develop highly successful digital marketing strategies.

There are many ways to define it, but the simplest explanation is the use of online media (internet, search engines, social media, etc.) and mobile devices to reach your target audience. This is the new era of marketing and advertising, quite different from traditional marketing.

What is the importance of digital marketing? The 5Ds

Digital marketing is an interactive type of marketing that focuses on a specific group of clients. It’s so important because it deals with the online presence of a company, such as mobile apps, websites and social media pages. It links them with online communication resources like online advertising, search engine marketing, e-mail marketing, social media marketing, etc. in order to reach their target audience and ultimately, boost their sales. Taking a Digital Marketing Course can help professionals learn how to link these platforms with online communication resources like online advertising, search engine marketing, e-mail marketing, social media marketing, etc. in order to reach their target audience and ultimately, boost their sales.

The 5Ds of digital marketing are:

Digital devices
Digital platforms app.
Digital media
Digital data
Digital technology

Resources that can be used in digital marketing strategies

Does your company need a digital marketing strategy?

Reach out to us here if you need more information about digital marketing or want guidance with your project.

And make sure to check out these useful resources for your marketing campaigns:

Are you in need of a digital advertising campaign specialist? Contact us if you need any help setting things out.
Start planning your digital advertising strategy: check out this email marketing guide or see the video marketing guide here
Online marketing strategies: take a look at this online marketing guide for small businesses.

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About Lilach Bullock

Hi, I’m Lilach, a serial entrepreneur! I’ve spent the last 2 decades starting, building, running, and selling businesses in a range of niches. I’ve also used all that knowledge to help hundreds of business owners level up and scale their businesses beyond their beliefs and expectations.

I’ve written content for authority publications like Forbes, Huffington Post, Inc, Twitter, Social Media Examiner and 100’s other publications and my proudest achievement, won a Global Women Champions Award for outstanding contributions and leadership in business.

My biggest passion is sharing knowledge and actionable information with other business owners. I created this website to share my favorite tools, resources, events, tips, and tricks with entrepreneurs, solopreneurs, small business owners, and startups. Digital marketing knowledge should be accessible to all, so browse through and feel free to get in touch if you can’t find what you’re looking for!

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