As a small business owner, it is vital to use social media platforms for marketing your brand and telling your brand story to your target audience. Facebook pages remained a potent tool to promote your business during COVID and even after it. 

Let’s discuss some top tips to get real followers on the Facebook page.

Tip 1:Differentiate Between Real And Purchased Followers

It is pertinent to mention here before going into details of how to about the Facebook followers that you should be able to differentiate between purchased followers and the real followers. 

If you search on Google, you will find that hundreds of websites have bots and spam as their followers. And same is the case with your Facebook account. You can have millions of followers in just a few hours. However, using this method will ruin your Facebook business page.

Tip 2: Avoid Using Purchased Followers, It Will Ruin Your Facebook Page

It is recommended not to use the purchased following because it will ruin the future of your business page. It is because Facebook uses its algorithm that identifies such mall practices and penalizes the user accordingly. Furthermore, your Facebook page will never gain real followers after using the purchased following.

So, build your business pages’ traffic on behalf of real followers.

Tip 3: Identify Your Audience On Facebook Business Page

Identifying your target audience before launching a paid campaign over Facebook is vital to attracting followers to your business page. For example, you are running a business of handmade items. Setting your campaign audience will depend upon the demographic and psychographic characteristics of the audience. 

After choosing the audience, save it on the Facebook ad platform. Then, create different versions of the audience and target it in many different ways.

Tip 4:  Use Facebook Promotional Campaigns To Get Real Followers

Getting real followers does not mean you do not need to pay for them. But in this case, you will get real followers by spending on promotional campaigns offered by Facebook. Facebook wants to ensure that you pay them to promote your business page. Following the set plans allow you to grow your follower up to millions.

After setting up your page and ad campaign on Facebook, it is also recommended to make an Instagram page since you will receive many lateral benefits from your Facebook activities on Instagram.  

Tip 5: Go To Pages That Speak To Your Target Audience 

If you want to do wonders in increasing your followers, it is recommended to go and study the pages your target audience use to visit. First, list down the posts that are most popular to your audience. Then, see which post gets the most likes and shares. 

List down the posts for your post calendar you will develop for your page. Then, emulate those posts on your page that are most popular to your audience. For example, people get attracted by the images of beautiful handmade items with lower prices and then produce those posts as much as possible. They may also engage with the tips to make handcrafted items.

Tip 6: Allocate A Small Amount If You Want Each Post to Boost 

  If you are sure that every post will work, and you want to boost every post, then it is recommended to use a smaller amount for each post. It may vary from $5 to $10. And limit the time of boosting to just one day. Use quick cheat sheet images to get more likes, laughs, shares, love and comments.

Videos produce fewer reactions but high reach and views. Link sharing and updates are third in reach. Image posting comes a first place in engagement. 

Tip 7:  Start Growing Your Following

When the promotion results are positive, you kick growing your followers. The promotions worked, and people started liking and following your page. However, you can quickly get more followers if you start emulating the posts that receive more reactions. You click on the post and invite them to follow your page without investing a cent. Facebook limits the number of invites you can send per day for free. Yet you can take benefit from free invitations per day.