Tune in to discover the top 99 lead generation tactics to grow and scale your B2B business
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Here is the list of 99 lead generation tactics
- Share success secrets from thought leaders
- Create helpful videos to solve issues for prospects
- Leverage the SEO power of customer reviews
- Create an interactive quiz or tool
- Provide gated offers with best practices
- Show what’s working for your company
- Create a useful spreadsheet
- Offer a deep-dive answer for a tough question
- Create a worksheet that simplifies a process
- Create a list of useful tools or resources
- Compile real-life examples with actionable takeaways
- Create a valuable email course
- Host a giveaway
- Create a template to simplify an everyday task
- Offer a free trial or a freemium product
- Offer a handy checklist
- Add Exit-Intent Popup Forms to Gather Leads
- Use On-Site Retargeting to Re-engage Leads
- Automate Your Email Marketing Campaigns
- Use Case Studies to Encourage Purchases
- Create Ads On Social Media to Drive High-Quality Leads
- Publish Social Media Posts Regularly
- Build a Business Blog to Drive More Interest
- Create More Content to Build More Traffic
- Optimize All of Your Content to Improve Your Ranking
- Share More Long-Form Content to Engage Readers
- Add Push Notifications to Extend Reach
- Write Q&A Style Blog Posts to Build Expert Status
- Perform Market Research to Inform Your Audience
- Add Testimonials to Your Content for Social Proof
- Develop Lead-Gen Offers that Are Irresistible
- Create PPC Ads On Google to Drive More Traffic
- Use FOMO to Entice Leads to Convert
- Run A/B Tests to Improve Lead Conversions
- Create a Free Course as a Lead Magnet to Entice Leads
- Make Your Newsletter Valuable with Insider Insights
- Repurpose Content Into Other Formats
- Optimize Your Website for Mobile Devices
- Get Featured On Guest Blogs to Extend Reach
- Build a Chatbot for Your Website to Engage Visitors
- Write Whitepapers to Showcase Product Benefits
- Attend Online Events to Expand Network
- Host Your Own Webinars to Attract Leads
- Host Live Video Events for Better Engagement
- Create SlideShare Presentations to Demonstrate Expertise
- Develop Fun Quizzes to Engage Leads
- Build a B2B Podcast to Target Audio Lovers
- Add CTAs in Your Podcasts to Grow Leads
- Be a Guest On Other Podcasts to Expand Reach
- Create Infographics for Your Audience to Share
- Ask Your Customers for Reviews for UGC (user-generated content)
- Ask Your Best Customers for Referrals
- Offer a Free Consultation to Build Trust
- Create a Free Interactive Tool to Engage Visitors
- Offer a Free Trial to Create Interest
- Create a Buyer Converter Product (cheaper & less comprehensive to upsell)
- Give Special Offers to Create Exclusivity
- Optimize Your Opt-In Popup Forms to Improve Conversions
- Split Test Lead Magnet Offers to See What Works
- Segment Your Lead Magnet Campaigns
- Turn Out-of-Stocks Into Opportunities
- Personalize Email Campaigns to Drive Leads
- Conduct Surveys with Leads and Customers
- Build a Network On LinkedIn
- Conduct Regular Website Audits to Improve SEO
- Partner with Influencers to Grow Visibility
- Get Rid of Broken Links
- Send Corporate Gifts to Prospective Customers
- Build an Online Community Using Groups
- Answer Questions On Quora to Build Leads
- Build a Landing Page for Each Target Audience (and Product)
- Target Top-of-the-Funnel Keywords
- Use Ad Retargeting to Bring Leads Back
- Use social proof to inspire newsletter subscriptions
- Include a referral bonus in your email
- Partner with other companies to offer discounts outside of your domain
- Create different levels of content for consumption
- Recruit early users to reveal barriers to success
- Offer a behind-the-scenes glimpse to qualified users
- Turn your CRM and email lists into lookalike audiences
- Retarget website visitors with content recommendations
- Create a book or ebook
- Joint webinars
- Host a virtual summit
- Optimize (and scale) outbound connection requests on LinkedIn
- Share long-form updates on LinkedIn
- Social listening and groups on Twitter, Facebook & LinkedIn
- Leverage niche online communities
- Speak at industry events and conferences
- Get featured in major publications
- Go on local (or national) television
- Be interviewed on relevant podcasts and radio shows
- Host regular meetup events
- Provide a calculator
- Cross-promote on social media
- Repurpose content
- Creative cold email campaigns
- YouTube
- Publish and promote more case studies
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