The high street may have been struggling since the height of the financial crisis towards the end of the last decade, but the online business world is thriving more than ever, to the point where many businesses are starting online and staying there due to the costs and the risks being lower than having a physical store or office. The internet has enabled employees to work remotely, to the point where one person can run a business online. Below are some essential tools for implementing online business.

5 Essential Tools For An Online Business

Superb Web Hosting

You can’t have much of an online business if you don’t have a website, and that starts with finding web hosting. You can get this pretty cheap, but the more you pay for, the less you’ll be sharing with a multitude of different websites, which can slow your website down and lead to crashing and the servers being down. With an online business, this is the equivalent of closing a restaurant halfway through a full service. Pay for the best, and your website will be up and running no matter what.

Social Media Management Tools

Whether you’re a fan of social media or not, you can’t deny that it’s extremely powerful, and connects you to a world of customers. It is important to be available to online shoppers and clients. Tools such as HootSuite and others help take the time-wasting element of social media away but enable you to schedule your posts. This means you can put an hour or two a week into your diary to create posts and schedule them throughout the week, saving you time spent on your social media accounts and smartphone that could quickly turn into procrastination.

A Great Content Management System

The CMS (Content Management System) is the platform that enables you to create your website from the ground up. This may involve writing posts or setting up the menus and online shopping pages. The biggest and most popular CMS is WordPress. Millions of websites use WordPress because it’s easy to use, looks great, and you can find millions of cool themes to make your website look unbelievable. If you want your website to be easy to manage that you don’t have to farm off to a designer or agency to control, a quality CMS is a must-have.

Professional Invoicing

If your online business is going to be invoicing clients and/or customers, a Paystub generator is an innovative online tool for creating check stubs and payment orders. Simply fill in the required details, then print, share or download the finished article. They’ll be ready to send to whoever is required to pay you in no time, and they look like they come from a professional accountant. It saves you a lot of time trying to create your own in Excel or Word.

Build Your Mailing List

A mailing list is an ideal feature for an online business, but it can be tough to receive details from customers unless they are paying for something and want it delivered. You can build a mailing list by setting up your website in a way which involves is a subscribe button, or a section where you can give your details in order to receive items. This could include a newsletter. This way customers get something back, and you also are able to have their details. You can sign up for email marketing platforms that can set up forms, buttons, and links on your website and help you to build your mailing list.

Once you have your list, you can send group emails or personalised emails when you have special offers, news and discounts to share with your clients and/or customers. It helps to build brand loyalty between you and your customer base.