According to Hubspot, infographics are the fourth most-used type of content in marketing. But how can you go about applying infographics to your marketing campaigns?

Frankly, people’s attention span has waned these days. Therefore, visuals are vital to getting your messages across effectively and engaging your audience.

For marketing results, here are some infographics use cases you can explore:

• Educate your audience about a concept: for even the sharpest minds, visuals make it easy to understand some concepts. Whatever industry you are in, infographics help to explain important topics.
• Repurpose content: say you have a valuable blog post or YouTube video about a topic. You can repurpose the piece of content into an infographic to reach a wider audience.
• Summarize a study: not everyone wants to read dozens of pages of your study results. Fortunately, with an infographic, you can distill the most important bits for everyone. 
• Create marketing reports: if you run a marketing agency, your clients will love graphs and charts about your performance. Providing simple and beautiful charts can increase client satisfaction. 
• Design online newsletters: with the competition in your subscribers’ inboxes, designing simple and beautiful newsletters will increase your chances of opens and clicks.
• Build backlinks: when you host an infographic on your website, you can have an embeddable link for people who want to feature your graphics on their sites. In another sense, you can create graphics for other websites. These can help you build valuable backlinks.

Having said this, you need the right infographic software to create relevant infographics for your business.

In this Piktochart review, I’ll explore the available features and how they help create infographics and other marketing graphics assets.

Simple and professional infographics design with Piktochart

To begin using Piktochart, you can register a free account or go for any of the paid plans. Once you do this, log in to your account.

After you login, Piktochart will take you to the dashboard. While Piktochart is popular for its infographics design, you’ll find other graphics design options on your dashboard.

For instance, you can design presentations, posters, reports, flyers, and graphics for social media campaigns. To begin your graphic asset design, click on “Create New.” Doing that will trigger an array of design options.

Here, I selected the “infographics” option. After doing this, Piktochart brings up different infographics templates that I can edit to get my desired results. 

With over 280 infographics templates, you’ll likely find one that suits your needs.

To make your work easier, you can search for important keywords and see the relevant templates for that keyword. However, if you’re a designer who wants to design every part of your infographic, you can start with a blank template.

Here, I clicked on “Digital Marketing Statistics,” and there are 3 templates. Before using any template, Piktochart allows you to preview it.

If you like the preview, you can then click on “Use Template” at the top. Doing that will take you to the Piktochart editor.

Piktochart editor

In this editor, you can customize a template to your taste. Likewise, if you’re designing from scratch, you’ll find tools to bring your imagination to reality.

Besides the infographic template, there are some quick tools. For instance, you can add a new block to your infographic if the number of blocks is insufficient. On the other hand, you can delete a block too with the “X” icon.

Other quick actions you can take here are to move up or down and clone a current block. Lastly, there’s a settings icon that allows you to adjust the block size and orientation.

At the left sidebar, there are more tools to edit your infographics. Then, at the top, you’ll find the “Graphics” icon. Here, you can add illustrations, photos, and even photo frames.

Piktochart provides stock images that you can add to your infographics. But if you have an image on your computer, there’s a provision to upload it.

Below the “Graphics” icon, there’s the “Design Components.” Again, this is just to select a way to organize your infographics. 

Since this particular infographic is about statistics, using lists makes more sense than the other options.

In the “Uploads” section, you can upload images of different types. The extensions supported are JPG, PNG, GIF, and SVG. 

Another important tool here is the background. There are many backgrounds of different colours and patterns. There’s also an option to adjust the opacity of your background and enter a colour code for a specific colour.

No matter the type of infographic you’re trying to create, texts are vital to explaining your concept. If you click on the “Text” icon at the left sidebar, you’ll see the various text options.

First, you can specify different text sizes such as the title, subtitles, and body text. Below that, there are text frames with different text styles for your infographic design. Once you hover over a text frame, you’ll see a preview.

Below the texts, there’s the colour scheme. You have 4 built-in colour schemes and the provision to create 4 of your own.

If you want to create a colour scheme, there’s a preview to show how it affects your infographic design. Another interesting feature in the editor is the “Tools.” 

In the “Tools” section, you can embed charts, maps, videos, and tables into your infographic. However, for videos, you can only embed from YouTube and Vimeo.

If you need quick tips on how to go about some important tasks in the editor, click on “Tour” at the bottom left corner, and you’ll find short tutorials.

Once you’re done editing the graphics asset, you can preview it to ensure the end result is satisfactory. Then, you have the option to download or share your infographic.

Fortunately, Piktochart allows you to download in PNG or PDF format, and you can select the quality. Likewise, you can share the file with your social media accounts.

Piktochart presentations

While creating infographics is the most popular Piktochart application, there are other use cases. In a moment, I’ll touch on them.

With many businesses doing a major part of their work online, presentations are inevitable. But even when you understand your ideas deeply, organizing them in presentations can be daunting.

With Piktochart’s presentation maker, you need to worry less about this. Click on “Create New” on your dashboard and select “Presentations” to get started.

On the next page, you’ll find over 80 presentation templates. To find specific templates, enter your keyword into the search box. 

After finding a template that suits your need, click on “Use Template.” This will take you to the editor.

As explained earlier in this review, you can explore the editing tools to customize the presentation to your taste. The main difference for a presentation is that apart from PNG and PDF formats, you can also download it as a PowerPoint file.

Piktochart posters

Whether you want to market a product or create your resume, there are many applications for posters. When you click on “Posters” at the left sidebar, Piktochart will display the templates available for different applications.

You can browse through the selection or search to find a suitable template. Once you settle on a template, you can edit it to fit your needs.

Piktochart reports

Whether you run a marketing agency or a company, reports reveal the summary of your performance for a period. If you run a marketing agency, especially, clients want reports on your marketing campaign results.

Have you been able to meet up with your marketing goals? This and more information is present in your report.

When you click on “Reports” at the left sidebar, you’ll see report templates.

Beyond templates for marketing and sales reports, you’ll find templates such as client research reports, hiring dashboards, and more. After finding a template that suits your needs, click on “Use Template” to edit it.

Piktochart flyers

Flyers can be valuable for disseminating important information to the public. Usually, this is to create awareness about issues people overlook.

To access the templates here, click on “Flyers” at the left sidebar. Here, you’ll find templates of different types.

After identifying a relevant template, you can begin editing to add your own spin.

Piktochart social media templates

Businesses use social media for various reasons. For example, to promote a product, educate your audience, attract more web traffic, and more.

That said, according to various studies, social media posts with images perform better than those without images. Therefore, you have a higher chance of better performance when you include images in your social media posts.

On Piktochart, you have templates for posts on Facebook, Twitter, LinkedIn, and Instagram. The main advantage of these templates is that they’re already at the required sizes for each platform.

Click on “Social Media” at the left sidebar to select a template for any of the social media platforms mentioned earlier. Here, your editing can just be as simple as uploading your image into the template.

Collaborate with team members

Many times, design work is done by teams rather than an individual. In such a case, you want a tool that allows you to add new members to the platform.

To take advantage of this feature on Piktochart, click on “+ Invite Member” at the top right corner of your dashboard. Then, on the next page, you can send invites and set roles for members.

If you’re inviting members, you also need to keep in mind that you’ll pay for additional members.

Customer support

From time to time, it’s possible to hit a snag while using any tool. On Piktochart, there are few ways to get the information you need when you face issues.

Likewise, these channels can help you get the best out of your account. Some of these channels are:

• Knowledge base
• Chat
• Webinars
• Tour

With these customer support channels, you can get all the relevant information you need about the tool.

Piktochart pricing

How much does it cost to use Piktochart? Piktochart has only 3 pricing plans, which are:

• Free: this is a free forever plan. Here, you have up to 5 visuals and 100MB storage.
• Pro: the pro plan costs $24 per member per month. If you pay annually, the cost becomes $14. For teachers, students, and non-profits, the pro plan costs $39.99 per member per year.
• Enterprise: to know the costs for this plan, you have to reach out to the Piktochart team.

To obtain more details about the features that come with each plan, visit their pricing page.

Conclusion

After exploring Piktochart, I find it an easy-to-use tool with an intuitive editor. Whatever your level of graphics design experience, you can create an infographic in minutes.

And with a free trial for paid plans and a free plan, there’s little risk in trying out the tool before committing. 

What are your needs in an infographics tool? Does Piktochart meet those needs? Let me know in the comments!