Just a few years ago, people only connected with local businesses by visiting their physical stores. Today, billions of people on Facebook connect with businesses to find and purchase what they need. Just imagine how many people from your target audience you can reach across Meta technologies with the right ads.

So, how can you effectively reach your potential leads on Facebook? Three words: Meta lead ads.

These ads are robust marketing tools, given that you manage the data you gather from them the right way. This is to say you’ll need to get in touch with the people who have responded to your Meta lead ad campaign while they’re still interested. 

For your nurturing campaign to be a success, contacting leads in a timely manner is not the only important factor. Your message must also be relevant to them based on where they stand in your advertising funnel.

Your sales team might want to contact these leads to offer a demo, place them in CRM segments that receive ongoing email campaigns, or send them special offers. It all comes down to how much you know about every lead and how much of this data is accessible to your team.

Automating your data management tasks helps hit these targets while avoiding the hassle of manually transferring data between platforms. LeadsBridge offers Meta lead ads integrations that streamline these processes and more. 

In this article, we’ll explore the benefits of automation, what Meta lead ads are, and a guide to integrating these tools for the best results you can get out of your ad campaigns.

What are Meta lead ads?

Meta lead ads are advertising tools designed for lead generation across Meta technologies such as Facebook and Instagram. They basically streamline the workflows around collecting lead information.

These ads aren’t as complicated as you might think. With a clear understanding of your ideal customer, a good targeting plan, and a reliable CRM, you can easily get the leads you need to reach your potential customers and grow your business.

Source

When users click on your ad, a form pops up, which is already pre-filled with their information from their social media profile. This makes it easier for them to submit their details. This could lead to higher conversion rates, more qualified leads and lower acquisition costs. 

Here is an example of how effective these ads could turn out:

What’s Conversion leads performance goal for lead ads?

One of the reasons why Meta ads stand out is their highly sophisticated targeting and capabilities. An often overlooked step in creating a Meta ads campaign is choosing the performance goal. Many advertisers either take this step for granted or don’t understand how much it affects ad delivery.

Conversion leads performance goal lets you tell Meta exactly what to focus on with your campaign, so your ads are shown to people who are most likely to convert.

Keep in mind that you’ll need to implement Conversions API for CRM before being able to take advantage of this feature.

How does Facebook Conversion leads performance goal work?

Facebook uses data from your existing customers to show your ads to high-quality potential leads. By integrating your marketing platform with Conversions API for CRM, you can share conversion information from your databases.

Why is this important? Because this data can help Meta target similar potential leads without relying on cookies. It also allows the platform to improve its ad delivery over time.

Besides higher quality leads, there’s more that goes into Conversions API for CRM. More accurate targeting also means better channeling your marketing budget toward what really matters: Conversions.

When to choose Conversion leads performance goal?

Start with a standard lead ads campaign. Once you know your high-value audience, upgrade your campaign by implementing Conversion leads performance goal. The idea is that detailed campaign data helps Meta’s machine-learning tools improve success rates.

While this feature may cost more per click, it targets users likely to convert. As a result, it increases ROI and lowers customer acquisition costs over time. So, if you want to scale your lead generation efforts, do not overlook this feature.  

Above all, Conversion leads performance goal connects your CRM back to Meta without sending sensitive information. Naturally, this could significantly improve your lead quality. Connecting the Conversion leads performance goal to Meta helps you target and potentially convert those leads. The best way to do this is via automated integrations that connect the two using a Meta Business Partner such as LeadsBridge.

Why automate lead generation?

When using automation in your lead management, you build a system that can grow and consistently turn leads into customers.

Automation helps you manage everything smoothly— from getting leads, keeping them engaged, tracking their interactions, to finally converting them into customers. By automating these processes, you can gather better lead information and make sure your campaigns target the right people for the right actions.

Needless to say, delays in responding to leads can result in lost opportunities and decreased conversions. Automating your lead generation allows your team to focus on closing deals instead of managing data.

Benefits of automating your lead management with LeadsBridge

Automation helps you reinforce your lead generation strategy. For instance, you can use LeadsBridge Facebook lead ads-CRM integrations to automate data transfer from Meta to your CRM or email marketing software. 

Take a look at the top 5 benefits of building LeadsBridge and Facebook (or Instagram) integrations:

1. Real-time data syncing so that you can act immediately on new leads.
2. Automating repetitive tasks and freeing up your team to focus on more important activities.
3. Reducing the risk of manual errors in data entry and lead management.
4. Improving your audience targeting by syncing CRM segments or customer lists with Meta for targeting, retargeting, or excluding audiences.
5. Tracking user journeys by creating an interconnected data technology stack that gives you 360-degree data visibility.

Step-by-step guide to integrating Facebook lead ads with LeadsBridge

Now let’s begin the part that actually matters: Connecting Facebook lead ads to your favorite marketing app.

Before You Start

• Log in to your LeadsBridge account. If you don’t have one, you can sign up for free.
• Once logged in, you’ll see your LeadsBridge Dashboard.

Step 1: Create your bridge

• Click on “Create new Bridge” on the left side.
• Fill in the required information.
• Select “Facebook lead ads” as your source and choose the marketing app you want to connect it to as the destination.
• Name your bridge so you can easily find it later.

Step 2: Connect your accounts

• Add Facebook lead ads as your source and log in to authorize the connection to your Facebook account.
• Select your Facebook Ad account and click “Continue.”

Step 3: Map your fields

• Make sure all data fields from Facebook lead ads are correctly connected to the fields in your marketing app.
• You can customize the data, like changing formats or leaving fields blank if not needed.
• Run a test to make sure everything works. Just fill in a sample lead’s details and click “Run test.”
• If the test works, click “Save & publish.”

Congratulations! Your bridge is now set up and ready to automate tasks between Facebook lead ads and your marketing app.

Step 4: Implement Conversion leads performance goal 

Now, you can create another integration to further boost your lead generation. While lead ads let you run lead generation campaigns, using Conversion leads and connecting it to your CRM enables you to create campaigns that attract more qualified leads and make every dollar of your budget count.

Looking to get started? Discover all the possible integrations for Conversion leads performance goal here. 

How to automate Facebook lead ads notification with LeadsBridge

Here’s a two-step guide on how to automatically send Facebook lead ad details to your email for free. The same process is valid for Instagram lead ads.

Step 1: Setting up the integration

• Start by logging In: Log into your LeadsBridge account. If you don’t have one, you can sign up for free.
• Create a bridge: Use the “Create new Bridge” button to connect your Facebook lead ads to an Email Notification system.
• Select and connect: Choose ‘Facebook lead ads’ as the source and ‘Email Notification’ as the destination. Follow the prompts to connect your Facebook and email accounts.
• Map your data: Make sure that the information from Facebook correctly aligns with your email fields.

Step 2: Automating notifications

• Activate and test: Once set up, activate the bridge and run a test to ensure everything works correctly.
• Receive emails: Set up the system to send you an email notification each time a new lead comes in from Facebook.

This integration not only saves time but also enhances your ability to engage with new leads promptly and effectively.

Final thoughts

Besides being easy to run and helping you collect lead data, lead ads have many other benefits. They help you get more conversions and better understand your customers. 

However, there are many factors at play in a campaign that can determine its success or failure. For instance, the performance goal is one of the key elements, at par with targeting and ad content. How you optimize this feature can directly impact who sees your ads. So it’s important not to overlook this step.

No matter how you’ve collected them, the generated lead data needs to be managed well so that you can actually increase your conversions. Connecting LeadsBridge and Facebook as well as other Meta technologies can significantly boost your marketing efficiency. 

LeadsBridge enables you to easily link Meta to the rest of your marketing technology stack with just a few clicks. You can set up and automate your tasks by connecting tools like lead ads which allows you to create automatic workflows that do the data management tasks for you.

Ready to transform your lead generation strategy? Get started with Meta Lead Ads and LeadsBridge today and watch your business grow.