Digital Marketing has become a very popular place for companies to start putting their advertising dollars for so many different reasons. Most people have started to receive the vast majority of their advertising from the internet over other sources, and it’s one of the most accessible markets to tailor to your company’s needs. If you want to know a bit more about why it’s become so popular, look at this fantastic article, where we’ll explore why digital marketing is growing day by day. 

What is Digital Marketing?

Image source: wordstream.com 

When you browse the internet, you might not realize how many times you see advertisements because you are so used to them at this point. If you wake up and check your email, browse the news on an app, and check out what’s new on social media, you have probably seen about 15 advertisements already. 

Digital marketing is a way companies connect potential customers to their brand using advertisements on the internet. These advertisements can be anything from a pop-up ad to a promotional email and can be used in many different ways. You can look for new customers, remind your older customers of your new products, or direct potential customers to your website to get more information using different forms of digital marketing, so it’s fantastic for anyone that wants more online business. 

Why is Digital Marketing So Popular?

Digital marketing has become one of the most popular advertising industries, and it is set to see incredible growth in the next few years. Let’s look at a few facts to give you a better idea of what the market will look like.

• In the past year, an average of 63% of businesses have increased their budget for digital marketing due to its popularity and success rate.
• In 2022, experts suggested that about $389 billion was spent on digital advertising.
• In today’s world, about 55% of advertising you will see is from digital marketing.

These numbers make it obvious that digital marketing is the way of the future, and many large businesses have dropped or limited all other advertising campaigns in favour of going online. Another big plus that draws in companies of all sizes is the price which is often far lower than a physical advertising campaign (such as a magazine ad or a billboard) and the fact that they can be easily tailored in real-time.

Should You Consider Digital Marketing for Your Business?

Image source: activecampaign.com

We mentioned earlier how digital marketing could help your business quite a bit, but it all depends on the type of advertising you choose. There are quite a few different styles of advertising, and more are coming out all the time, so you need to talk to an expert that will help you figure out what will work best for you. They have the knowledge about what will work best for your specific industry, and they can guide you in the direction that fits into your budget. 

There are a wide variety of different industries that have seen a huge increase in interest based on digital marketing within the last few years. Real estate, law, and automotive industries have started to see record numbers of new customers after basing the majority of their advertising on digital marketing. Let’s take a look at a few more numbers to see why you should consider some form of digital marketing in your business’s advertising budget. 

• Currently, Google holds about 92% of the search engine market, and 59% of all online traffic comes from organic google searches.
• 90% of all consumers who are using google to search have NOT made up their minds on a brand they are selecting yet
• Over half of the world’s population uses social media (around 58%), and the average time spent browsing social media is about 2 hours and 27 minutes per day.
• In the year 2021, social media brought in an estimated 47 billion dollars in revenue, and this number is expected to rise over the next few years. 

Search engine optimization, Pay-per-click marketing, and direct advertising are just a few different ways you can advertise your business to consumers that are likely searching for it. These techniques are often used in combination with other advertising ideas to ensure that the consumer sees the product in as many places as possible. 

How can I add Digital Marketing to my existing Advertising Budget?

If you are thinking about building your business using advertising, then you need to make sure you are utilizing digital marketing in the best way possible for your industry. You want to make sure that new customers can find you easily (which means you want to be at the top of the search engine answers) and that existing customers can have their needs met as soon as possible. Here are a few tips to make sure you are getting the most out of your advertising budget. 

• Hire a company that knows how to advertise your business. There are tons of fantastic marketing companies out there that have the knowledge to help you out, and they often have package deals to make sure you are advertising in every place possible. 
• Use original content in your advertising. More people respond to blog posts or social media content if they can tell it was written for the company by a human instead of copied from the latest chatbot. 
• Find a social media manager. Social media is one of the best ways to advertise your business, but it can be a tricky place to navigate if you are not comfortable. Hiring a social media manager is the best way to make sure your social media presence will be top-notch instead of unlikeable. 
• You can also utilize a demand-side platform (DSP). A DSP connects companies to publishers’ supply-side platform (SSP) for ad exchanges. Utilizing a DSP can optimize your ad budget through real-time bidding and enhance the overall effectiveness of digital marketing campaigns.

Digital media is one of the easiest, most cost-effective, and quickest ways to get your name out there, and it’s one of the best things any business can do to use its advertising budget to its absolute fullest. Talk to an expert today to kickstart your digital marketing campaign as soon as you can. You will thank yourself when you start to see the new customers start rolling in!