Running an online business often involves new challenges year after year, as the marketing landscape changes due to technological innovations. To remain relevant in today’s business world, especially if you run yours mainly online, you need to understand what effective digital marketing means and how you can use it.

Enlisting AI as a helper for your business

If you have been in business for at least a few years, you know very well the importance of search engine optimization in how clients can find your website, as well as the value of interacting with potential customers.

However, when you don’t have an army of employees to handle all these interactions, you may lose a lot of clients. The future looks bright for small businesses, as there is a new trend that is going to become a fixture in tomorrow’s world: AI chatbots.

That’s right. You won’t have to handle everything yourself or with the help of a few employees that cannot humanly respond to every inquiry. Artificial intelligence will be used extensively during the next years, and that’s one digital marketing trend you should know about.

Personalization continues to grow stronger

With businesses treating customers as the same individual, it is no wonder that clients today are looking for something else. They have different peferences, and their experience with a service can impact their behavior when it comes to purchasing a new product.

That means that if you want to stay on top of the game, you will have to think of new ways to provide your clients with a personalized experience. Just take a look at what Netflix does. From the first moment you log into your account, you can observe that the entire design of the page is centered around you.

That is something you should implement for your online business, as well. It doesn’t matter if the product you want to advertise is a dissecting scope or a new app that helps people improve their health. Customers’ experience is at the center of this new digital marketing trend, and you should not overlook it.

Video marketing matters more and more

The old adage ‘a picture is worth a thousand words’ can quickly be adapted into ‘a video is worth a thousand pictures’. It is not only because a video is, technically speaking, a string of pictures delivered in quick succession, it is also because people want to see more about how things work, and not just read about them.

Video marketing puts you in contact with your audience in a way like no other tools can. According to studies, more than half of the people who watch videos describing products and services say that their purchasing decisions are influenced positively.

Businesses can vouch for the efficiency of this growing digital marketing trend, as well. Over 70% of all those that have tried it say that their conversation rate improved. Also, it is important to notice that the same percentage of people who watch videos say they feel inclined to share them with their circle of friends.