Lately, I’ve been covering a lot on conversion optimisation, from how to get started with it to more advanced techniques of optimising your website. In this blog post, though, I want to share with you the 10 top conversion tools to help improve your website.

If you’re not familiar with conversion rate optimisation, it’s the process in which you’re making changes to your website in order to increase the number of people who take a desired action from you (such as buy something, download an e-book, or give out their e-mail address).

Just like any other marketing process, conversion optimisation involves a lot of research and data collection in order to get right. Without knowing much about your visitors and their behaviour on your website, you can’t know what areas of your website need optimising and which don’t – which can lead to a lot of time lost and not to mention, bad results. Because of this, let’s start with the best tools to help you collect the data necessary for starting the conversion optimisation process:

1.    Google Analytics

One of the most effective tools for conversion optimisation is one that you are already likely to have in your arsenal: Google Analytics.

As I mentioned before, you need to start the website optimisation process by learning about your visitors and about their activity and behaviour on your website and Google Analytics is a great tool for that.

How are your landing pages performing? What are your bounce rates like? How are your visitors navigating your website? At what points do they abandon your website?

By learning all of this, you will know which areas of your website need your attention and where you should focus on testing changes for the purpose of optimising your website.

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2.    Crazy Egg

Another useful tool that can help you understand your visitors’ behaviour better and help you collect data for the conversion optimisation process is a heat map tool. One of the best that you can try is Crazy Egg.

What a tool like Crazy Egg does is show you where your visitors look and click, and basically helps you understand your website visitors’ behaviour better. You will also be able to see whether your visitors are drawn to the information you want them to see or not, so that you can make changes to your website in order to improve this.

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3.    Clicktale

Clicktale is a useful and very complex tool to help you better understand consumer behaviour and make the changes needed to your website.

They provide in depth conversion analytics for your conversion funnel (where are people dropping off in your funnel?), your forms (where are your forms being abandoned and what can you do to change that?), as well as in depth heat maps that cover your visitors’ clicks, their movement and their attention.

ClickTale also help with more advanced analytics, such as tools for monitoring your website’s health and efficiency, for discovering any client-side Javascript errors and you also get an in-depth bounce ratio report to help you identify whether the traffic you’re getting is truly relevant. You will even be able to replay the journeys your visitors take within the specific page so that you can see what is causing high bounce rates.

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4.    User Testing

One other way of testing your website and learning more about how it’s used by visitors and customers is to use something like User Testing.

With this ingenious tool, you can get feedback directly from your target audience as to what your website is truly like, if it’s easy and intuitive to use and how difficult it is for users to get to the information they need or buy from you.

User Testing uses real people in your target audience to provide you with feedback on your website (or app) that can be written, audio, or even a video with audio. You will get very clear tips and feedback on what difficulties people had on your website, what their journey was like and so on. For example, as you can see in the test above, the user mentioned where they couldn’t find prices, where the text was too small for them to read easily, and so on. These are issues that could hinder your success and yet, you might not even realise that they are an actual problem without having someone point it out to you.

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5.    Qualaroo

In order to learn more about your audience, sometimes analytics aren’t enough and you also need to go to the source. With Qualaroo, you can easily do that by surveying your website visitors directly.

It takes minutes to set it up and what’s great is that you can actually target who gets what survey. For example, they can be asked when they are about to leave your website, when abandoning their cart or when they are downloading something from your website.

And, if you’re not completely sure what you should ask, there is even a question library that you can browse through to use, or simply to get inspiration.

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Now that you have the tools you need to learn more about your audience and your website visitors, and their behaviour on your website, you have the data needed to decide what needs to be tested and what not in order to improve your conversion rate. Which means…time for testing your website and for making the changes needed to improve your conversion rate. Here are some of the best tools to use:

6.    Visual Website Optimizer

One of the tools that you can use for testing your website is VWO.

They provide different testing methods, such as A/B testing, multivariate testing and split URL testing.

The VWO testing software is very easy to use and you can use their point-and-click campaign builder to easily and intuitively set up your test.

They also provide heatmaps for data collection and they provide advice and tips to help you better optimise your website. Another very cool feature is that you can personalize your website for different visitors so that the information they get is more targeted and therefore, your website is more likely to convert.

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7.    AB Tasty

Another great tool for testing your website is AB Tasty. Just like VWO, they provide useful data insights such as heatmaps and session recordings, along with tools for setting A/B tests on your website and personalization and targeting features.

In terms of testing, you can use AB Tasty for A/B tests, multivariate tests, split tests and funnel changes (these tests allow you to show changes across multiple pages on your website).

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8.    Optimizely

Optimizely, another testing tool for increasing conversion rates, allows you to create and test multiple types of experiences on your website.

You can create A/B tests, multivariate tests and multi-page experimentations for different stages of the customer experience, on any device (mobile, desktop, or tablet).

You can also use Optimizely to create personalized experiences for your users and to deliver more targeted content to them, in real time.

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9.    The Five Second Test

First impressions count – and it’s not just in real life, but also with websites. With The Five Second Test, you can test the design of different pages from your website to find out what real people think of them.

The way it works is, they are shown your design for five seconds, and then they are asked what they remembered. You get their responses in full, along with a word cloud with the words that were most commonly used by them.

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10. Cloud IQ

Cloud IQ offer several useful conversion optimisation features, including web analytics and on site and off site remarketing.

First, use their analytics to gain insight into your website and what needs your attention. Then, you can use their A/B testing features to start fine-tuning your website and generate more conversions.

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Conclusion

So, there we go, the 10 best conversion tools to help improve your website – from data collection tools to testing software, there are all the tools you need to optimise your website for an improved conversion rate. What are some of the tools that you’re using for conversion optimisation? Let me know in the comments section and please share:)